ANTI-DARK: A Not-So-Brief History
We’re just a couple of guys who love trucks, off-roading, working with our hands, and coming up with innovative lighting solutions. We never dreamed this little side-project would ever put us where it has, and frankly, we’re not even sure entirely what we’re doing here.
The first Engine Light is still in use today, on Shane’s 2011 Toyota Tacoma. He installed it shortly after getting his truck in January 2012, and it is still running strong without issue. It was never intended to be anything more than a solution to some extra LED strip he had left over from lighting the inside of his camper shell.
But then his friend Brad saw it and had to have one. Brad put together a kit of his own in his truck and learned a few things from it (like the value of quality pin switches!). Then some of his friends saw it and had to have one.
Around this time, Brad started building lighted CB whips to sell on TacomaWorld, an online forum catering to owners and fans of the Toyota Tacoma. A picture of Brad’s truck at night time with the hood open made it on there, and interest exploded.
A year later, offering our Engine Lights for sale on only one online forum catering to only one model of vehicle, we sold over 250 Hood Lights, some of them intended to go on vehicles that weren’t the Tacoma. Each kit has been hand-built by Shane in his garage in southern California, with Brad doing all the other mundane business stuff in his spare time. We take great pride in our work, to this day we’ve sold over 450 kits without a single dissatisfied customer.
It’s 2015, and balancing school obligations, family obligations, primary job obligations (Anti-Dark was never intended as more than just Beer Money), and time spent wrenching and wheeling, with figuring out how, or even if, to make Anti-Dark something bigger, better, and industry-leading has got us truly pondering the previously-impossible: Is this the Next Big Thing? Talk of dramatically increased production has us contemplating just what that means.
Time will tell. Customers like you will make it happen, of course. If you like our product, please be sure to tell your friends and family about it! And check us out on Facebook, too!
We would love to hear from you. If you have any suggestions or questions, don’t hesitate to contact us. We’re always innovating, and we love coming up with new products. Maybe you have an idea we haven’t thought of!
And if you’re an investor or entrepreneur and think we’re onto something, drop us a line. We’re really not all that sure what we’re doing but would love some guidance from someone who’s been there and done that. Maybe all we need to take this to the next level is you?
Our sincerest appreciation to each and every one of our customers. Thank you for giving us a shot. We wouldn’t be here if it weren’t for you.
R&D, Tech, Inventor